Independent Financial Advice

Protecting &
growing exceptional
wealth

For over two decades, SAFE has delivered independent, bespoke financial advice to high net worth individuals, corporate clients, and professional practices across the UK. We do not answer to product providers — only to you.

20+
Years of Independent Advice
Established and trusted since the early 2000s, built entirely through professional recommendation.
100%
Truly Independent
Whole-of-market advice across all providers. No tied relationships. No commissions. No conflicts of interest.
FCA
Authorised & Regulated
Fully authorised by the Financial Conduct Authority. FRN 518402.
FCA Authorised & Regulated
Over 20 Years Experience
Built on Personal Recommendation
£ Transparent, Agreed Fees
About SAFE

Advice you can rely on, from advisers who are truly independent

Secure Asset Funds Europe Limited was established to provide advisory portfolio, cash management and pension services to corporate investors and private clients alike. We have built our business entirely through professional connections and personal recommendations — a testament to the trust our clients place in us. We listen. We take the time to understand each client's individual goals, aspirations and objectives before recommending anything. Every piece of advice we provide is bespoke, considered, and designed specifically for your circumstances.

Truly Independent
We are not tied to any product provider. Our only obligation is to find the very best solution for you, across the entire market.
Long-Term Relationships
We aim to become your trusted financial partner for life, not simply a one-off transaction. Many of our clients have been with us for over two decades.
We Do What We Say
We deliver on our commitments — on time, at the price we quote. Sound, professional advice that you can act on with confidence.
20+
Years established
100%
Whole of market independence
FCA
Authorised & regulated · FRN 518402
What We Do

Specialist advice for complex financial needs

Holistic, whole-of-market advice tailored to high net worth individuals, professional practices, and corporate clients.

01

Pension Planning

Comprehensive advice covering SIPPs, defined benefit transfers, drawdown strategies, and lifetime allowance planning. Structured to deliver maximum benefit with appropriate tax efficiency.

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02

Tax Planning

Strategic planning to preserve and grow your wealth. From ISA and pension wrappers to capital gains, income tax mitigation and trust structures — lawful opportunities to reduce your tax burden.

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03

Estate & Inheritance Planning

Careful planning to ensure your wealth passes to the right people in the most tax-efficient manner. Trusts, gifting strategies, Wills coordination and IHT mitigation.

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04
£

Investment Management

Advisory portfolio management focused on capital preservation and long-term growth. We review your existing arrangements and implement structures with reduced management costs and improved outcomes.

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05

Corporate Advice

Financial planning for businesses including executive pension arrangements, corporate investment planning, and advice for accountants, solicitors and professional practices.

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06

Cash & Portfolio Management

Advisory cash management and portfolio oversight for private clients and trusts. We monitor your arrangements on an ongoing basis, ensuring they remain aligned with your evolving needs.

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Our Approach

How we work with you

A simple, transparent process designed around your needs — not ours.

01

Initial Conversation

A no-obligation call to understand your situation, goals, and what you're looking to achieve. There is no charge for this conversation.

02

Discovery & Analysis

We examine your existing arrangements, identify opportunities and risks, and develop a clear picture of where you stand today.

03

Bespoke Recommendation

A tailored recommendation with agreed, transparent fees — before any work begins. You decide whether to proceed, with no obligation.

04

Ongoing Partnership

We implement, monitor and review your financial arrangements on an ongoing basis, adapting as your circumstances and the markets evolve.

Who We Advise

Trusted by those who expect more from their adviser

Our clients typically have a sophisticated understanding of financial planning. Our role is to refine, professionally monitor and strategically adapt their arrangements — often achieving meaningful reductions in costs while improving outcomes.

Private Clients

High Net Worth Individuals & Families

Individuals with complex financial affairs who require a trusted, independent adviser to oversee their wealth holistically. From pension planning and tax efficiency to estate planning and investment oversight.

Corporate

Businesses & Professional Practices

Corporate investors, accountants, solicitors, and professional practices who require sound financial advice. We understand the particular needs of those operating in professional services.

Trusts

Trustees & Trust Beneficiaries

Trustees seeking independent investment and cash management advice. We provide ongoing advisory oversight to help trustees meet their fiduciary obligations while pursuing appropriate returns.

Retirees

Those Approaching or In Retirement

Clients approaching retirement who need careful, expert guidance on decumulation, drawdown planning, and ensuring their wealth lasts and passes efficiently to the next generation.

Our Fees

Transparent, agreed fees. No surprises.

We believe in complete transparency on fees. Before any work begins, we will agree our charges with you in writing. Our fees are directly related to the advice, work and tasks we perform on your behalf — never based on commission or product sales.

Many clients find that reductions in investment fund management costs and trustee costs mean our professional fees are substantially or entirely offset by the savings we identify.

"We do what we say we will do, when we say we will do it, and at the price we quote."

  • Agreed in Writing
    All fees confirmed in writing before work commences. Your Client Agreement sets out exactly what you will pay.
  • No Commission
    We do not receive commission from product providers. Our advice is free from any financial conflict of interest.
  • Work-Related Remuneration
    Fees are based on the complexity and scope of the work — not a percentage of assets or a flat retainer.
  • Full Fee Schedule
    Our complete fee schedule is set out in our Client Agreement.
Regulatory Information

Regulated, protected & accountable

Your financial interests are protected by the UK's regulatory framework. We are fully authorised and regulated by the Financial Conduct Authority.

FCA Authorised

Secure Asset Funds Europe Ltd is authorised and regulated by the Financial Conduct Authority. Firm Reference Number 518402. You can verify our registration on the FCA's Financial Services Register.

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Unregulated Activities

The Financial Conduct Authority does not regulate Will Writing, Trust Advice, Trust Structures and Taxation Advice.

Complaints Procedure

We take all complaints seriously. If you wish to complain, please write to us at kayj@safeltd.co.uk or call 0208 429 5000. A summary of our internal complaints procedure is available on request.

Financial Ombudsman

If we are unable to resolve your complaint, you may be entitled to refer it to the Financial Ombudsman Service — free of charge to you.

Visit Ombudsman Service →
Get In Touch

Begin a conversation today

We welcome enquiries from individuals and organisations who feel they would benefit from independent financial advice. There is no obligation to proceed.

Telephone
Registered Office
16–18 Love Lane
Pinner, Middlesex, HA5 3EF

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